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Ecosystem architecture visual
Simple visual: the Choose · Build · Grow ecosystem + Pay Once · Keep Forever.
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Compare Editions
This page is not the start of the story. You arrive here after understanding the products. Its job is simple: compare the editions and show what you can buy today. Cull Me uP and Studio are both Pay Once · Keep Forever editions — no subscription for the core tools.
3 editions
Choose · Build · Grow — one companion for your whole photographic journey.
Cull Me uP is available now. Studio launches alongside it. Pulse is in active development. Nala is the intelligence layer across all of them — it never decides for you.
How it fits together
Three products, three moments — one continuous workflow.
You don't have to buy everything. You start where your work is today, and the ecosystem grows with you.
Cull Me uP is the first moment: turn a memory card into a selection. Cull Me uP Studio is the next moment: turn that selection into a structured project. Cull Me uP Pulse is the long view: turn projects into a photographic life you can understand. Each is sold for the work it does — and the tools you should own are sold as tools.
What you can buy
Pay once for the tools. No subscription for the core editions.
Available now
Cull Me uP
Pay Once · Keep Forever
- Role Choose
- Best for First-pass RAW selection
- Platforms iPhone · iPad · Mac
- Unlock ✓ $14.99 — one time
- Portable choices ✓ XMP-friendly
Pay Once · Keep Forever — no subscription for the core tools
Separate edition
Cull Me uP Studio
Pay Once · Keep Forever
- Role Build
- Best for Turning selections into projects
- Platforms iPad · Mac
- Includes Cull Me uP ✓ Yes
- Price Announced at launch
Studio is a separate one-time purchase that includes Cull Me uP. It launches alongside it. Selection → project.
Early access
Cull Me uP Pulse
In active development
- Role Grow
- Best for Understanding a photographic life
- Platforms iPad · Mac
- Patterns & knowledge Planned
- Powered by Nala Planned
Pulse is in active development. Join early access — the photographer always decides.
What you have the right to expect
No retroactive paywall. No forced subscription for the core tools.
The ecosystem should build trust as much as it explains what you buy.
01 · PERPETUAL USE
The product you buy remains yours.
Unlock Cull Me uP once and keep it — Pay Once · Keep Forever. You can keep using the purchased version on the last compatible OS.
02 · UPDATES
One year of updates and support.
The working principle is one year of updates and support after purchase, then perpetual use of the last supported version. Critical compatibility fixes are treated separately when feasible.
03 · MAJOR VERSIONS
Major paid upgrades should be predictable.
Major upgrades are announced in advance, with an upgrade path rather than surprise lock-in.
04 · POWERED BY NALA
Intelligence is a layer, not a paywall on what you bought.
Nala is the intelligence across the ecosystem. It suggests; it never rates your photographs and never overrides your eye. The photographer decides. Always.
The best decision starts with a real shoot.
Understand the products, then unlock Cull Me uP and let your real work guide the rest.
Production placeholders
Media map for Compare Editions
A simple visual comparing the Choose · Build · Grow editions and Pay Once · Keep Forever.