Private beta · iPhone, iPad & Mac · Cull Me uP launch
Open the RAW folder. Reject the noise. Rate the keepers. Find the Heroes. Cull Me uP turns your iPhone, iPad and Mac into a fast, visual Light Table for RAW selection — without a hidden catalog or black-box AI.
The first pass comes too late
By the time the RAWs are imported, the shoot has gone cold.
By the time the folder is sorted, the pleasure is gone.
By the time you sit down to edit, you are already managing files instead of seeing photographs.
Cull Me uP is built for the first pass: fast, visual, file-based, and still close to the shoot.
How it works
The first pass should not require a catalog, an import queue or an AI decision. Cull Me uP keeps the workflow visual, fast and close to your files.
No catalog import. No heavy setup. Just open the folder and start seeing.
Review RAW files at the pace of your eye. See clearly while the shoot is still fresh.
Reject the noise. Pick the clear keepers. Leave the doubts for the next pass.
Five progressive star passes promote the strongest images until the Heroes emerge.
Stars, colors and selection metadata live where your editing workflow can use them.
Need side-by-side comparison, synchronized zoom, ingest, metadata and Pro Insights?
That is Cull Me uP Pro →
The functions you always wished existed
That is Cull Me uP.
And when the first pass becomes a real production session, Cull Me uP Pro adds comparison, synchronized zoom, ingest, metadata, export and Pro Insights.
The result
Before
A folder of 2,000 RAW files.
After
With Cull Me uP, your first pass is done.
With Cull Me uP Pro, your editing session is ready.
The launch product
A fast, visual RAW Light Table for the first pass — on iPhone, iPad and Mac. Pick / Reject, Stars, Color Labels, Sort Me uP, and metadata your editing workflow can read. Bought once. Yours.
For RAW selection anywhere.
Pick / Reject, Stars, Color Labels, Sort Me uP and metadata your editing workflow can read. The first pass without a catalog, without waiting, without losing your choices.
For full post-shoot sessions.
Everything in Cull Me uP, plus ingest, sessions, Quick Compare with synchronized zoom, full metadata, batch rename, export and the Pro Insights reports.
When the first pass becomes a session
But some shoots need more than selection.
That is Cull Me uP Pro.
Pro Insights
Cull Me uP Pro reads your ratings and EXIF data to reveal which lens actually gave you your best shots. Not lab charts. Your photos. Your ratings. Your insights.
Lens Performance Report — promoted images per lens, across your last sessions.
The business model
Cull Me uP and Cull Me uP Pro are tools you buy and keep.
Cull Me uP gives you the fast RAW Light Table for the first pass. Cull Me uP Pro turns that selection into a clean editing session.
Nala Assist is different. Because Nala evolves — with smarter grouping, new heuristics, future AI-assisted workflows, and continuous improvements — it will be offered as an optional subscription inside Pro.
Use Nala when volume gets heavy.
Pause it when it does not.
Cull Me uP Pro remains yours either way.
Own the tools. Activate Nala when volume gets heavy.
What's next Nala Assist
When the shoot gets too heavy to face raw, Nala will help Pro users start from order, not chaos. Nala Assist is the next layer inside Cull Me uP Pro: an evolving organization assistant for high-volume shoots.
It will help group the work before you begin — by time, camera, lens, burst candidates, and eventually more advanced AI-assisted patterns.
Nala will not choose your photographs. Nala will not replace your eye. Nala will prepare the table so you can review faster and more clearly.
Because Nala will keep evolving, it will be offered as an optional subscription. Use it when volume gets heavy. Pause it when it does not. Pro remains yours either way.
Read more about what's next →Built for trust before automation
Your selection lives with your files. Ratings and labels stay portable through metadata your editing workflow can read.
No black-box culling. No automatic taste. You Pick, Reject, rate and decide.
Pro uses a local session index for speed and insights. Your files remain the source of truth.
Cull Me uP and Pro are perpetual purchases. Nala is optional because it keeps evolving.
Pricing
Cull Me uP and Cull Me uP Pro are perpetual purchases. Nala Assist will be an optional subscription inside Pro, because its assistance layer will keep evolving.
| Offer | Devices | Pricing model | Early adopter |
|---|---|---|---|
| Cull Me uP | iPhone · iPad · Mac (Universal Purchase) | Perpetual purchase | Reduced launch price |
| Cull Me uP Pro | iPad · Mac (Universal Purchase) | Perpetual purchase | Reduced launch price |
| Nala Assist What's next |
Inside Pro | Planned optional subscription | Pricing announced closer to release |
Cull Me uP only makes sense if it fits the way you photograph. The private beta is for photographers willing to test it on real RAW files and tell us where the friction remains.
Apply to the private beta